4 Simple Ways To Get Maximum From Your Hashtags

Hashtags are necessary for social media marketing and promotion. Whether you own the book shop around the corner or work for a huge corporation, you know the power they wield. The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk those pound signs for all their worth!? Henceforth, four simple ways to make your hashtag(s) work double time for your blog/site or business.

 1. Build And Gain Others Trust

While using Twitter chats and communicating, use your custom hashtag. Share knowledge, tips, etc. Once you’ve participated in a few, start your own twitter chat and use that hashtag to build credibility. Now all conversation around the topic of choice is searchable - by your hashtag!

 2. GeoTag Your Posts

Regardless of whether your business is based in Islamabad(Pakistan) or at NewYork, add # before your location. For example... Add #IslamabadCity if your blog is about Islamabad or your company is hosting some event there. Add #NewYork if you are visiting NewYork with your company executives to grow your business. Seeing that a real person is behind the posts, enjoying or doing business in these locations and being searchable by location will add another set of eyes to posts.

 3. Search For Same or Similar Hashtag(s)

Search your custom hashtag and see if anyone is using it. If so, follow them and reach out. If your hashtag is more mainstream, follow a few industry/thought leaders and retweet posts including the hashtag. Use it religiously when communicating with these folks. 

 4. Be There. Even If You Are Not!

Is there a Google Updates to SEO, facebook is announcing some important update or twitter update is coming up? Find out what the hashtag is (or create one if it’s your event) and use it in the weeks or months leading up to the conference, as well as weeks after to post follow up updates and photos of the event. This allows you to be a part of the conversation before, during and after the big day.