What are Backlinks and How to Get Them

If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. If you have a Blog or Website and want to check that how many Backlinks are referring to your site then you can use various Backlinks checker tools to find out.

What are "Backlinks"?

 Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The Backlinks are of Two Types:
1. Dofollow Backlinks
2. Nofollow Backlinks
The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.

Why Backlinks

Inbound links today are an essential part of the Search Engine Optimisation because when you build valuable backlinks, your site gets a higher ability of being indexed by the search spiders. It will also help to boost worth traffic to your website.

It is not enough to have a lot of number of inlinks, you need to have quality links. The content of the sites you have incoming links with must to be related to the content on your website.

The more the inward links, the better the popularity of a site. Backlinks are very important for SEO and Ranking. Some Search Engines spider, mainly Google gives a lot of value to the number of inbound links. Spiders consider site more reliable that others on the base of number of quality inlinks it has.

How to Get Backlinks

Link Exchange

This is the best method to exchange links with other bloggers or webmasters. You can share your link with other webmaster within your niche area, and ask the person for link exchange. This is very easy and its free, only thing that matters is the understanding between you both. You just need to politely ask the other webmaster in your niche to create a reciprocal link to you blog. The other ways in link exchange is Three-way linking and One-way linking.

Buying links from popular sites

Well this could be hard for a newbie blogger, but yet still its brings you traffic to your site. Here you need to contact the person of a popular blog, and advertise your link through banner or a direct link on his site. If you are going to buy links to your site, then make it look simple and natural, other wise Google may penalize you.

Article Marketing

This method allows you to get a single-way backlink to your site, and get a good ranking in search engines. If you are really good in producing good informative and unique articles, then this could be your way to get backlinks to your site.

Guest posting

This is the best way of getting links to your site with less of stupidity. If you are very good in writing or publishing your post, then write on a topic and let it be unique and publish it on a very popular site. If approved you’ll get a massive amount of traffic, which you wouldn’t have imagined. Just as in life, guest posting always works nice and easy.

Forum posting

If you are about to use this method by getting links to your site through forums, then you can get a list of Dofollow forums. You can insert your link as signature and every comment you make inside the forum, can fetch you backlink.