We often hear that social media is a key factor in generating your traffic and yes, it is true. Since social media has become one of the many factors search engines take into account when indexing content across the web. When it comes to driving traffic and building an audience, bloggers are getting record results from social media. Facebook , Twitter, StumbleUpon and now Pinterest provide the bloggers with plenty of opportunities to build an audience, attract new visitors and engage with regulars. Today we will discuss some to the tips and ways to get more out of Social media for our blog/site and company.
What is Social Media ?
Well, there can be many definitions for Social Media but a simple one is this:
All the websites and applications that allow users to interact among each other and share, create or exchange their knowledge, experience and their contents.
So now we will check out some of the ways in which we can get maximum user attraction and build an audience for our blog and/or company form social media.
1. Social Icons - New Way of Links Building
Link building is always an important factor in SEO and search engines always gives priority and high rank to those sites who posses
quality backlinks from other sites. Its a signal to search engine that how other sites vote for yours according to unique content and quality of information.
Social icons are a great and easy way to share post on different social media and social shares are the
new way of building links. Always give your users an easy way of sharing post to their favorite sites by placing various social icons on your site, specially at top right corner and also at footer. The more flexibility you will give to your users, as a result you will get more links.
Links of your posts/contents on facebook, twitter, youtube, pinterest and on other various sites is a clear indication to search engine that your content is credible and your site should be ranked higher for that keyword or phrase.
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2. Get More Out of Social Media by Making Pages/Lists
Facebook
To convert your reader into fans, you must have your blog/site Facebook page. It will help you to grow your readers list and to increase your content credibility. Facebook page gives you insights about people reach, likes, shares etc which can help you to understand which kind of contents your readers want and you can hit the right audience.
Twitter
A link on twitter that is tweeted many times as opposed to a link that was never/less tweeted, will have higher visibility in search engines since it is clear signal to search engine that it is better content because many have decided to share it with their social networks. You must share your demanding contents on social media, not to just get likes and shares but also for better SEO.
Google Plus
A powerful place to get to your audience and interact them more conveniently. You must create your google+ profile and your blog/site page and share posts to your circles. You should also use +1 button for letting your visitors to recommend you on google search results. Other widgets can be of your page/profile badges and displaying them on your site will grow your circles. You can make setting to share yours posts automatically with your readers when you publish your post.
Pinterest
Another great platform to interact people and gain traffic. Share your best picture with link to your post on various boards and it will help a lot. You can add a pinterest plugin like "pin it" so that your readers can easily pin your posts.
Other Sites
Same strategy can be applied to other social sites as well. You can use linkedin, stumbleupon and pocket to gain traffic. Youtube channel is also a great way of enhancing credibility and growing your reader list. If you are using blogspot as your blogging platform then you can get maximum form google+ and youtube.
Must Read:
How to Increase Google Page Rank
3. Turn Your Blog Name into Your Username
While creating pages/lists on different platforms and social site, make use of your blog name as maximum as possible. It will be of great advantage and will help to promote your blog. For example, you can use your blog name as username/Title name while creating page on
facebook, list on
twitter and board on
pinterest. People who don't know you or don't interact with you directly on social sites, will know your through your blog name.
4. Join Other Bloggers
A blogger would love to read other blogger. So, enhance your interaction with other bloggers on various social sites. Create your own or search for blogger groups on facebook, twitter,
google+ and other site which are relevant to your blog and start sharing your knowledge and helping other people. When you will help someone on such groups, it will increase their trust on your blog and they would love to read and share about you.
5. More Shares - Higher Domain Authority
When your website is updated with fresh and relevant content often, it is really "Liked" by search engines. Same is also true when it comes to your social media accounts. If the social media profiles associated with your website are active with frequent, quality updates then the search engines take into consideration that your site is authentic, engaged, and valuable to readers. Each content of your blog shared on different social sites publicly increase your domain authority and ranking as a whole.
You might like to read:
Internal Linking and Best Ways to Optimize
6. Frequent Use of Keywords Through Posts and Social Profile
Search engines consider two factors into account when ranking a keyword shared through social media : Posted content and your profile. You must use your blogs relevant keywords while filling your profiles description and summery. Most important factor of your profile are name, url and bio/description and these are taken into account by search engines.
Was it Helpful ?
I tried to give you a simple yet brief impact of social media on blogging and how you can get maximum form it for your blog. If it help you a little then please do like and share with your friends.
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